About me

I'm a New York–based Creative Director with 20+ years of experience across brand, editorial, advertising, video, and social. Currently, I lead global social creative at Audible, overseeing content across 60+ channels in 11 markets.

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I started my career in Miami in advertising and editorial photo and video production, moving to New York in 2006, where I worked anything creative I could—producing, assisting, shooting, and learning from every opportunity in film, TV, fashion, and advertising. I segued into the magazine world, then into editorial and e-commerce, at the startup health website, YouBeauty and boutique beauty store, BeautySage, NYC-rooted health and lifestyle brand Well+Good, and the burdening online sister of the heritage magazine, Self. All of these companies had a common challenge: when I got there, there was no defined creative look and feel yet, or it needed updating. I built it from the ground up, often with small and mighty teams, and always featuring original creative, even with the smallest budgets.

 

Transitioning into the global brand world, I've lead teams, shaping a creative vision for video and social content at Clinique and Audible. Working in global is challenging and fun but I love thinking big, developing efficient processes, and connecting and collaborating with people all over the world under a united purpose complete with tons of nuance and wonky crossover times.

 

All of the work on my website was a collaboration with brilliant creatives and producers.

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Currently living in Brooklyn with my fiancée and two cats.

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