About me

I'm a Creative Director and strategist with over 15 years of experience across brand, editorial, advertising, video, and social. Currently, I lead Global Social Creative at Audible from the brand side, overseeing briefing to strategy to execution of creative, for full-funnel campaigns and social content for 60+ channels in 11 markets. 

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My background began in design, video and production, but has since expanded to encompass all of what makes a strong brand. It’s not just about a great social presence (though of course that's crucial), it’s the experience people have with the brand as a whole, wherever it shows up. Its consistency, its user-friendliness, and its human touch.

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Sometimes answering those questions means building the creative foundation from the ground up. Other times, it means challenging what already exists, finding the next opportunity, and pushing the work forward. At Audible, Clinique, Self, Well+Good, and across smaller brands and independent projects, the need has always been different, but the goal is the same: clear creative thinking, hiring and nurturing a great team, and building the process to deliver on all fronts. Also having fun while we do the work (crucial, IMO),

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All of the work on my website was a collaboration with brilliant creatives, marketers, producers and more.​