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Entertainment
I lead the brand development of Audible's social presence, and several teams that created flexible content for 11 markets and 65+ global channels across Instagram, YouTube, TikTok, Facebook, X, Threads, and Reddit. We created campaign content, as well as always-on BAU, and real-time reactive content.
Holiday Campaign
With comedy duo Pablo and Alex (@durafest2), we let holiday shoppers know that giving an Audible subscription was a better option than suffering NYC shopping pandemonium. Everyone was gifted our loving mascot bag plushie, the Audibuddy, plus a complimentary year Audible.
We ran this campaign with paid and organic assets on Instagram, YouTube, and TikTok.
When your Secret Santa is a bit better than everyone else's.
The Boyfriend Goal on Prime
We launched the full, very spicy, popular hockey romance audiobook,
The Boyfriend Goal by Lauren Blakely, multi-nationally on Prime Video. But we censored it on social.
1984
Global social campaign for the Audible Original full-cast audio production of George Orwell's legendary novel 1984 in 4 languages.
With Andrew Garfield, Cynthia Erivo, Andrew Scott, Tom Hardy.
Original score by Matt Bellamy of Muse and Ian Eshkeri.
Click the audio icon in the lower right corner to play sound on videos.
Global Social
The social campaign was translated into multiple languages and used across social.
Global Brand Platform
For the lauch of Audible's brand platform, "There's more to imagine when you listen", we created a robust 360-campaign, featuring a dedicated social campaign with 5 global influencers and special effects director, Ant Rubinstein, who shot the campaign on a phone. The campaign was transcreated for 11 local marketplaces in 6 languages, in a meticulously coordinated global launch.
With Brittany Broski, Oliver Mills, Ayamé Ponder, & Daniel CorralDirected by Ant Rubenstien.
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BTS
BTS with our influencers, discussing the four genres at the heart of the campaign: Thriller, Romance, Self-dev, and Fantasy.
Global social platform updates
Using the creative from the upper funnel of the brand campaign, we updated our 60+ global channels with new avatars, brand photography, and highlight buttons.
Always on
We also created ongoing always-on content for after launch that inspired imagination and engagement around listening, and the four genres in the campaign.
Impact Winter
A social campaign not just to promote the newest of the Impact Winter series – a story about a brave few's fight to survive apocalypse in a sunless world of vampires, hunters and shape-shifters – but to show how we created this original audio series.
By Travis Beacham, engineered 3D Dolby Atmos sound.
​Click the audio icon in the lower right corner to play sound.
Marvel Wastelanders
We created a social campaign for Marvel's Wastelanders, an Audible Original adaptation recorded in Dolby Atmos with an A-list cast in 6 languages: French, German, Spanish, Italian, Japanese, and Hindi. Wastelanders became one of Audible's top listens globally.
Click the audio icon in the lower right corner to play sound.
Moriarty: The Silent Order
Audible’s latest installment of Sherlock Holmes adventure Moriarty dares to ask: What if Holmes’ most villainous nemesis was actually an innocent man?
With Helen Mirren, Dominic Monaghan and Phil LaMarr
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