top of page
Campaigns: Audible
I lead teams that develop and execute content launches across our global markets on 65+ social channels across Instagram, YouTube, TikTok, Facebook, X, Threads, and Reddit worldwide.
Holiday Campaign
With comedy duo Pablo and Alex (@durafest2), we let holiday shoppers know that giving an Audible subscription would be a better option than dealing with NYC shopping pandemonium. We were feeling giving, so everyone was gifted our loving mascot and headphone storage bag plushie, the Audibuddy, plus a complimentary year Audible. Our users also had a chance to win.
We ran this campaign on Instagram, YouTube, and TikTok.
When your Secret Santa is a little too good...
The Boyfriend Goal on Prime
We launched the full, very spicy, popular hockey romance audiobook,
The Boyfriend Goal by Lauren Blakely, multi-nationally on Prime Video. But we censored it on social.
1984
Global social campaign for the Audible Original full-cast audio production of George Orwell's legendary novel 1984 in 4 languages.
With Andrew Garfield, Cynthia Erivo, Andrew Scott, Tom Hardy.
Original score by Matt Bellamy of Muse and Ian Eshkeri.
Click the audio icon in the lower right corner to play sound on videos.
Global Social
The social campaign was translated into multiple languages and used across social.
Global Brand Platform
For the lauch of Audible's brand platform, "There's more to imagine when you listen", we created a robust 360-campaign, featuring a dedicated social campaign with 5 global influencers and special effects director, Ant Rubinstein, who shot the campaign on a phone. The campaign was transcreated for 11 local marketplaces in 6 languages, in a meticulously coordinated global launch.
With Brittany Broski, Oliver Mills, Ayamé Ponder, & Daniel CorralDirected by Ant Rubenstien.
Click the audio icon in the lower right corner to play sound on videos.
BTS
BTS with our influencers, discussing the four genres at the heart of the campaign: Thriller, Romance, Self-dev, and Fantasy.
Global social platform updates
Using the creative from the upper funnel of the brand campaign, we updated our 60+ global channels with new avatars, brand photography, and highlight buttons.
Always on
We also created ongoing always-on content for after launch that inspired imagination and engagement around listening, and the four genres in the campaign.
Impact Winter
A peek behind the audio and some of the dark themes of the best-selling original saga Impact Winter; a story about a brave few fight to survive apocalypse, horror, and adventure in an eternally sunless world of swords and crossbows, primal hunters, shape-shifters, leaders and lovers. By Travis Beacham, engineered 3D Dolby Atmos sound.
​Click the audio icon in the lower right corner to play sound.
Marvel Wastelanders
We created a social campaign for Marvel's Wastelanders, an Audible Original adaptation recorded in Dolby Atmos with an A-list cast in 6 languages: French, German, Spanish, Italian, Japanese, and Hindi. Wastelanders became one of Audible's top listens globally.
Click the audio icon in the lower right corner to play sound.
Moriarty: The Silent Order
Audible’s latest installment of Sherlock Holmes adventure Moriarty dares to ask: What if Holmes’ most villainous nemesis was actually an innocent man?
With Helen Mirren, Dominic Monaghan and Phil LaMarr
bottom of page